After proving Auto Comfort in retail, we explored a B2B extension: helping business clients manage all their company cars in one place, inside TBC's Business internet bank.
I designed the business version of Auto Comfort for TBC's Business internet bank. The retail service was built for one person and one or two cars. Companies run fleets of 5 to 50+ cars, with accountants, managers and owners all involved. I set the design principles for that shift. In usability testing run by our researcher, all 5 fleet managers completed every task.
cars per business client, vs 1–2 in retail
fleet managers, on real fleet tasks
completed every task in testing
to answer “how many fines do we have?”
The owner manages their own vehicle, one action at a time.
A fleet manager oversees every vehicle for the company, and needs the whole picture at once.
Early research showed that businesses were already trying to use the retail app to manage their fleets. It wasn't built for that.
Show a fleet-level summary before individual cars.
Any action you can do once, you should be able to do in bulk.
Nobody should have to open each car to find a problem.
Retail users add one car and subscribe. Here, a company picks a plan once and adds all its cars in the same flow, then reviews everything before confirming.
Choose Auto Comfort or Auto Comfort+ for the fleet.
Add the company's cars together, not one at a time.
Check cars, plan and monthly total before activating.
Police fines, 0% commission on fine and parking payments, and auto offers.
Everything above, plus City Hall fines and fine photos and videos.
Our researcher ran the sessions, giving fleet managers the questions they deal with every week.
answered correctly in under 5 seconds
completed successfully
completed successfully
Showing the discount badge upfront mattered. Managers used it to decide before they ever reached the details screen.
In retail, people think in individual actions. In B2B, you have to design for batch operations from the start.
They use the product as a working tool to run their operations, so even small changes to their environment cost them time.
Finance teams come to complete tasks, not to explore. For them, time is money.