AI Transportation Platform
All work
Under NDAStartup · Web

0→1 product experience for an AI transportation startup

I designed this platform from zero: a landing page with a live map and an AI assistant, onboarding for brokers, carriers and drivers, and the dashboards they work in every day. The project is under NDA, so this is a peek, not a full case study.

Company
AI startup · NDA
My role
Product designer, 0→1
Platform
Web · 4 screen sizes
Industry
Logistics · AI
Order dashboard: posted orders with match counts, auto hold and a countdown on the left, and the pickup route drawn on a dark city map on the right, with an AI assistant button in the top bar.

What I did

0→1 · End to end

I designed the whole product, from the public landing page to the dashboards where orders are posted, matched and tracked. That covered the live map and AI assistant, registration for brokers, carriers and drivers, and every flow at four screen sizes.

  • Landing page
  • Live map + AI assistant
  • Onboarding for 3 user types
  • Order dashboard
  • Desktop to mobile
Landing page

A map and an assistant as the front door

Instead of a long sales page, the landing puts the product itself up front: trucks live on a map, and an AI assistant you can just talk to.

Full landing page on a deep purple background: a curved hero, the headline Let's make the next move together, a live map of available trucks beside an AI assistant panel, a partners row, a frequently asked questions list and the footer.

Scroll inside the frame

Map + AI

Ask in plain words, pick a truck on the map

Landing · Desktop

From a sentence to a booking

Live map dotted with available trucks and a label saying 1000 available trucks now. Beside it the AI assistant panel shows a request: I need to transport a vehicle to Delaware, from Texas, within this week, with a typing indicator. A truck selected on the map with its route drawn in. A card shows it is 35 km away, rated 4.8, the company name and truck type, with a Register to book button.

Describe the load in a sentence. The assistant works out the rest while the map shows who is available right now.

Behind the NDA

The whole platform, flow by flow

These are the flows in my Figma file, each one designed at four screen sizes.

Public

  • Landing

    Designed

  • Map + AI

    Designed
Onboarding

  • Broker registration

    Designed

  • Carrier registration

    Designed

  • Driver

    Designed

  • Drivers invited by link

    Designed
Workspace

  • Dashboard

    Designed

  • Mobile dashboard

    Designed